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Lady Gaga Gets Set for A ‘Sexy’ Launch

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By: Jamie Matusow

Editor-in-Chief

Lady Gaga is getting ready to launch a new fragrance – and she’s promising it will have even more sex appeal than Fame, which debuted in 2012 and sold 30 million bottles with this racy ad.

The mega pop star posted the photo shown on Instagram, announcing that ‘Eau de Gaga’ was coming soon. She followed the news with a post on Twitter, describing the unisex fragrance as “an extremely sexy and arousing smell for all genders.”

So what will the sexy scent smell like? WWD reported that it’s a woody-floral-citrus scent with a heart of white violet; as well as hints of leather and lime. It was developed by Givaudan’s Ursula Wandel.

And the bottle? It’s pretty tame – reminding us of By Kilian or Narciso Rodriguez.

The folks at Coty, which is the licensee, and Gaga’s Haus Laboratories are planning for a fall launch date.

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